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Why I Ask About Your History Before I Ever Sketch a Coin
Every mission that comes to me arrives with a shape already, whether the partner sees it yet or not. A unit's history, a leader's philosophy, the thing that carried someone through a deployment or quietly built into a chief's daily judgment calls: that shape exists before I ever open a sketchpad. My first move is never a design. It's a conversation. I ask about the plaque no one mentions, the phrase a commander repeats until it stops sounding like advice and starts sounding
Sep 92 min read


The Difference Between a Catalog Coin and a Story You Can Hold
There are two ways to end up with a challenge coin, and they produce two different objects. The first way starts with a template. Pick a shape, pick a finish, drop in a rank insignia from a library, add a motto that sounds right, and out comes a coin. It's not a bad object. It's just not a specific one: swap the unit name and it could belong to almost anyone. The second way starts with a conversation nobody rushes. It asks what a mission actually cost the people living it, wh
Sep 92 min read
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