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Stories in Practice
Real partner missions and the coins built around them.


Why "Big Shoes to Fill" Is the Wrong Way to Think About Legacy: Inside Chief Malensek's Coin
When Chief Master Sergeant Malensek came to me, she didn't want a coin that just marked rank. She wanted one that told the truth about how she got there. Two decades in the Air Force taught her that legacy isn't inherited. It's built, boot by boot, decision by decision. So I built her coin around the philosophy she's lived by since day one: care about the things, and do the stuff. Her own words became the foundation, literally. "Don't worry about filling anyone else's shoes.
3 days ago1 min read
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